American marketing master’s project is mainly to open in the school, the other a small opening in the professional research institute, institute of media, school of management, school of journalism, and schooling in 1-2 years, usually to introduce today The marketing for the professional in the master’s program, if interested in this topic, welcome here.
Marketing is a comprehensive management method, which runs through the whole process of business activities.
Marketing is to meet the needs of customers as the center to organize business activities, through meeting the needs to achieve the goal of enterprise profit and development;
It is a process in which an enterprise takes the needs of customers as the starting point, organizes various business activities in a planned way, and provides satisfactory goods and services for customers to achieve its goals.
The master of Marketing programs in the United States are mainly offered in business schools, and some are offered in management schools, professional studies schools, media schools and journalism schools. The length of study is generally 1-2 years, and some of the master programs are STEM majors.
Integrated Marketing is mostly located in the School of Journalism and Media. It is suitable for applicants with creativity, flexible thinking, practical ability and strong communication skills.
Recommended universities: Northwestern University, University of Southern California, New York University 2. Mainstream business Marketing is mostly located under business schools and focuses on examining students’ leadership skills and work experience.
3. Marketing Analytics, a category of technical analysis, is also mostly located under business schools. Such programs focus on students’ data analysis ability and require solid mathematical and computer skills, which is suitable for applicants with science background.
Recommended universities: University of Maryland, Fordham University, Worcester Polytechnic Institute 4. Empirical Marketing Research, also known as the economic school of marketing, is suitable for applicants who are inclined to do macro market research and strategic analysis.
5. Pre-PhD Program/Theoretical academic MSc in Marketing These master programs are specially prepared for applicants who are interested in PhD programs in the future. The admission conditions are high and the number of students is small, which requires the potential of mathematical research.
6. Although Media Management is not a mainstream marketing program, its recognition and development potential are obvious to all.
Representative Institutions: Syracuse University, Fordham University MS in Marketing/Master of Marketing Core courses:
Business analysis, Marketing management, statistical analysis, consumer behavior, Consumer insight and analysis, Marketing research, Marketing strategy, pricing analysis, brand management, Marketing strategy, Internet marketing, etc.
Marketing Science/ Marketing Research/ Marketing Analysis MS in Marketing Science/Master of Marketing Research/MS in Marketing Analytics
Marketing analysis, multivariate statistics, market intelligence, strategic consumer insights, data collection methods, marketing intelligence analysis tools, regression models for marketing decisions, qualitative research, application of marketing research techniques, discrete choice and joint analysis, customer analysis and strategy, analysis programming, analysis design and application, etc.
Commuication/MS in Integrated Marketing
Consumer insights, financial accounting, process of IMC strategy, marketing research, marketing strategy, brand concept, competitive strategy, Digital marketing, etc.
Global Marketing Management/MS in Global Marketing Management/MS Commerce-Marketing Management Core courses: Financial Concepts, Project Management, Quantitative and Qualitative decision-making, Innovation Process:
Develop new products and services.
There are two branches of Marketing positions: one is Marketing Analysis, which focuses on market analysis, data analysis and statistics.
In the era of “big data”, various industries are more dependent on big data, and marketing is no exception.
It is necessary to collect consumer data, and then build a mathematical model to analyze consumer psychology or purchase possibility, estimate the relationship between product sales, product market share and one or more indicators, and finally draw the conclusion of market strategy.
The second is Marketing, which is broadly defined. It focuses on Business, and also involves some media fields, including International Business/Strategy, Branding Marketing, content management, branding and marketing.
And emerging fields such as Digital Marketing and other segments.
Common employment field advertising company: Marketing personnel to advertising company is mainly to do advertising planning, communication work, which requires a good understanding of brand and communication, creative ability.
Marketing company: This kind of company focuses on sales and channel management, and mainly focuses on “helping enterprises to establish a regional sales channel and open the market, or promote the sales growth of a regional market”.
Marketing consulting companies: This kind of companies are more, some do corporate culture consulting, some do brand strategy consulting, some do management consulting, some do manpower consulting.
More in line with the direction of marketing, is the brand strategy consulting.
Enterprise Marketing Department: Basically all companies need marketing, the key is to go to what company.
The position is generally “Marketing Specialist/Marketing Manager – Planning specialist/planning manager – Brand specialist/Brand manager – Channel specialist/Channel manager”.
Public relations companies: public relations companies are also divided into several categories, including the whole case public relations company, activity execution class, news publishing company, conference marketing class, etc., it is recommended to go to the whole case public relations company, this kind of company generally includes the functions of the latter several types of companies, the key is to do “planning” for customers first, and then do the execution.
Market Research Organization: If you want to do market analysis and research, this kind of company is also good.
Management analysts work in a variety of industries, including management, research and technology consulting firms, computer systems design, related services, and local government agencies.
Market research researchers work in various industries, including management, research and technology consulting firms, insurance companies, and other professional, research or technology service industries that require market research and public opinion surveys.
21% of the Sales Representatives sell scientific and research-based products. Nearly 60% work in the retail trade industry. The rest work in different industries, such as Manufacturing and information technology.
Because of the diversity of products and services, sales representatives work in a wide range of industries.
Public Relations Specialists work primarily in advertising or related service industries, health care, social services, educational consulting, and government. There are also public relations specialists who work in financial institutions, government agencies, and information agencies.
Advertising, Marketing, promotion, Public Relations and Sales Managers work in almost all industries.
Sales managers mainly work in wholesale trade, retail trade, manufacturing, finance and insurance;
Marketing managers work in professional, scientific and technical service industries, finance and insurance;
Advertising and promotion managers work in wholesale trade, professional, scientific and technical services;
Public relations managers work mainly in service industries, including education, finance and insurance, and social support.
Application demands 1, undergraduate computer, statistics, media communication, business English, marketing, advertising planning and other professional students, suit to apply for the professional, because in different research direction and the areas of marketing, will involve these professional background knowledge, so the professional applicants will give priority to, more have certain advantages.
2. Pre-courses require science and engineering students to have taken courses such as calculus, probability and statistics, which can increase the probability of admission;
Liberal Arts and business students, advertising, psychology, media communication, Business English.
3. Work Experience and Internship American market master’s degree attaches great importance to the applicant’s work/internship background.
In general, if you have two to three years of experience, you will be more assured to apply for a master’s degree in marketing.
If you don’t have any work experience, it’s a good idea to have 2 or 3 marketing related internships.
4. Hardware (GPA, TOEFL/IELTS, GRE/GMAT) Marketing for Top30 American schools: GPA 3.5+, TOEFL 105+, GRE 320+;
Top50 Marketing applications: GPA 3.0+, TOEFL 100+, GRE 310+;
Note: If your soft background (internship, scientific research, etc.) is strong, your hardware conditions can be reduced appropriately.
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