Southeast Asia Commercial Joint Stock Bank (SeABank, stock code SSB) and Visa Inc. have announced a strategic cooperation agreement aimed at enhancing digital payment solutions. This partnership aims to advance SeABank’s data capabilities and expertise, accelerating the bank’s payment services development strategy.
Key Objectives of the Cooperation:
Enhancing Customer Experience: Improving the journey on digital platforms to ensure seamless interactions.
Upgrading Card Products and Services: Introducing innovative card features and benefits to meet diverse customer needs.
Optimizing the Card Service Ecosystem: Streamlining digital platform integrations for efficient card services.
Boosting Marketing and Communication: Enhancing the reach and effectiveness of promotional activities.
Strengthening Risk and Fraud Management: Improving security measures in card issuance and payment processes.
Statements from Key Leaders:
Stephen Karpin, President of Visa, Asia-Pacific Region: Expressed commitment to enhancing Vietnam’s digital payment ecosystem through strategic partnerships, emphasizing the importance of supporting banks in improving customer experience and risk management.
Madame Nguyen Thi Nga, Permanent Vice Chairman of the BOD of SeABank: Highlighted SeABank’s focus on digitalization and the significant changes brought about by the partnership with Visa, which has led to improvements in card services and customer impressions.
Achievements and Future Prospects:
Card Service Innovations: SeABank, supported by Visa, has introduced several new card lines such as Signature, SeATravel, SeALady, SeAEasy, SeAGolf, and BRG Elite, catering to different customer segments with unique privileges.
Growth Metrics: The bank’s total card transaction revenue has grown at an annual average rate of approximately 125%, reflecting the success of their card services.
Awards and Recognition: SeABank has received numerous accolades from Visa and other organizations for its card products and services.
Impact on Digital Transformation: The strategic cooperation is expected to significantly contribute to Vietnam’s rapid shift from cash to digital payments. This partnership aligns with the national digital transformation goals, aiming to enhance digital payment infrastructures and customer experiences.
This collaboration between SeABank and Visa exemplifies a significant step towards the future of digital payments, fostering growth and innovation in Vietnam’s financial sector.
